Don’t Forget the ‘Windshield Effect’ When Protecting Your Listing

MM and Associates | Blog

Most sellers concentrate on getting the inside of their homes ready for visiting buyers. While this is, of course important many miss the most important moment in the presentation of their home: The so-called “windshield effect.”

By the time buyers enter a home they already formed opinions. They already have emotional imprints and reactions. The property, including your seller’s “stuff” spread around the outside of the home, gives them clues about the sellers and, most importantly, their motivation for sale.

I always tell my client sellers: Daily living and presenting a home are two very different experiences. We are all bound by our habits. However, a buyer sees a home for the first time with fresh eyes and as a visitor.

Have your seller ask themselves these five questions:

• What story does your home tell a visitor right now? What story do your home want it to tell?

• When you…

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