Better lead generation: 3 tips

MM and Associates | Blog


This is part three of Digital Mind Shift. Also read part one and part two.

The first two articles in this series were designed to wet your whistle with respect to online lead generation. I offered statistical trends to demonstrate the potential that exists for real estate companies. As a result, I’ve been getting lots of messages from people asking for a common-sense outline to start catching more fish (see part two to read the fish analogy).

For those seeking to take online lead generation seriously, consider the following process and fundamentals to start building a strategy:


Awareness: Boy meets girl

For any relationship to begin, two people must first become aware of each other. It might take place at a grocery store or the local coffee shop. Regardless of how it happens, each will have to enter the mental radar of the other. The same is true when…

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